Silley Circuits

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Role of Start Up Adviser. Tuesday January 29, 2019.

What Role can a Start Up Adviser play, besides Investing?

Successful entrepreneurs get more than money from their early advisers. The benefits of having advisers include technical, business and managerial expertise and leads to potential customers and other investors. 

These issues will be discussed by Cliff Schorer, a director of Columbia Business School's Lang Entrepreneurship center, and Matt Hartman, a partner at Betaworks Ventures.

When: Tuesday, January 29, 2019

Time: 6 to 8 pm 

Venue: Betaworks Studio, 29 Little West Street, New York, NY.

REGISTER via this link, using password: advise

Cliff Schorer is a director of Columbia Business School's Lang Entrepreneurship center. He is a serial entrepreneur focused on guidance, acquisition and development of start ups, small and mid-sized companies, including in real estate, office-supply and health care. In 2013, Happy Family baby foods, a company Cliff advised, was bought by Danone for a reported $250 million. 

Cliff is Co-CEO of Greenwich Energy Solutions and is on the boards of Landaeur Metropolitan, a private supplier of medical equipment and non-profit Out2Play. He is a consultant to Glaxo, Pfizer, Forbes and Sony. Earlier he was CEO of GeoVideo Networks, a Lucent Technologies Venture. In the early 1990's he was a consultant to the UN on the privatization process in Russia. 

At Columbia, where he has taught since 2001, Cliff got the Dean's Award for Teaching Excellence and a fund was named in his honor for lauching new ventures. He has a BA from Lehigh University 1965. 

Matt Hartman is a partner at Betaworks Ventures. Betaworks invests in companies that change the way we communicate, such as Giphy, Anchor, Gimlet Media, Bitly, Medium, GroupMe, Venmo, Twitter, Kickstarter and Tumblr.  Prior to joining betaworks, Matt built ReferBoost (licensed to, and was at Hot Potato (acquired by Facebook). He began his career building the technology platform for Trammell Crow Company (acquired by CBRE) and is the inventor of Patent #8189781 related to the protection of digital images. Find Matt's writing and contact information at  


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