The end of brands and marketing?
April 22, 2019.
The rapid expansion of online cum offline retailers, led by Amazon, is hurting sales and profit margins for a rising number of long established brands. The retailers, which also include Walmart and Trader Joe's, are aggressively pushing their own labels hurting sales of a wide range of brands from Kellogg's Kashi cereal and Heinz ketchup to Ivory soaps from Procter & Gamble.
How much further will the market share and pricing power of brands decline? Can brand companies do anything to reverse their market share losses? Will western luxury brands maintain their global sales growth and profit margins, especially as the Chinese push their own brands? What are the job prospects for the army of MBA's in branding, advertising and marketing? Will they need to learn data analysis, design and coding skills to find high paying jobs?
Panelists: Cindy Cook, former head of marketing for Vivendi Games, Elsevier US Healthcare & Cengage Learning, is a partner at Metaforce, advising early stage companies on go-to-market strategies. Alberto Brea, is Chief Strategist at Dimassimo Goldstein, a marketing agency. He has advised Nestle & other companies. Lori Tauber Marcus, former chief of marketing at Peloton, The Children’s Place Retail Stores and chief global brand officer at Keurig Green Mountain, is founder of Courtyard Connections. It advises corporations as well as digital start ups on marketing, strategy and leadership. Stu Seltzer secures brand licensing and marketing partners for Unilever, Safeway, Starwood Hotels and other clients as founder of Seltzer Licensing.
Monday April 22, 2019.
Betaworks Studio, venture firm 29 Little west street New York
Suggested DONATION of $5 or more will be collected at the door for Stop Soldier Suicide. https://stopsoldiersuicide.org/donate-3/
Register via this link. Use Password: brands
https://www.eventbrite.com/e/the-end-of-brands-and-marketing-tickets-58006983449
Where are the media start ups & jobs in New York?
May 6, 2019. Time 6 to 8 pm
Four years ago, New York had several hundred start ups pursuing various digital and mobile media businesses in video, advertising, magazines, podcasts and related services. Today most of them have disappeared or shrunk, except maybe the podcast business. What happened? What is the future?
Panelists: Bill Day, Chief Operating Officer of JW Player; Raju Narisetti director of the Knight-Bagehot Fellowship in Economics and Business Journalism and professor at Columbia University; and Richie Hyden co-founder IRIS.TV
Date: May 6. Time 6 to 8 pm
Location: Betaworks Studio, 29 Little west street
Suggested donation of $5 or more will be collected at the door for Stop Soldier Suicide. https://stopsoldiersuicide.org/
Register via this link. Use PASSWORD: media
https://www.eventbrite.com/e/where-are-the-media-start-ups-jobs-in-new-york-tickets-58007208121
Is Big data mostly big hype?
Date: Monday June 3, 2019. 6 pm to 8 pm
Panelists: Afshin Goodarzi chief data analyst 1010 data https://www.1010data.com/company/leadership/ ; Michael Recce, chief data scientist Neuberger Berman, which manages over $330 billion in assets. Bruce Taragin managing director at Blumberg Capital. https://www.blumbergcapital.com/team/)
Sullivan and Worcester; 1633 Broadway and 50th street. Host: Scott Kaufmann, partner
Register via this link. Use Password: hype
https://www.eventbrite.com/e/is-big-data-turning-out-to-be-mostly-big-hype-tickets-58008607306